Lonely Label

Lonely Label is a lingerie, swimwear and clothing label based in New Zealand, known for embracing body positivity by using a diverse range of models and celebrating the strength and the individuality of women through their comfortable styles, signature silhouettes and custom prints. The showroom located on iconic Melrose Avenue was their first flagship store outside of New Zealand and featured a sequence of spaces referencing a dialogue between confidence and privacy.

As Executive Architect for Interior Designer Rufus Knight. Photographs by Rory Gardiner.